Branding / Corporate Identity
Anyone can sketch out a corporate logo. It takes genuine insight into subtle, meaningful communication to create a lasting brand. The process: immersion into your organization's identity; I become your company long enough to really understand precisely who you are and what you want to say. Your essential identity and message are then synthesized into a single symbol, instantly recognizable yet teeming with meaning on multiple levels.
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I.T. / computer service co.
Client direction: emphasize quality, depth of service, and professionalism |
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Video game and film production co.
Client direction: adapt an existing design to create a unique and dynamic brand |
Political action committee
Client direction: create a strong mainstream identity with progressive ideals |
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Precision screw machine products co.
Client direction: revitalize corporate identity with focus on precision, quality, and technology |
California non-profit organization
Client direction: create an annual conference logo which can be adapted for use in future years |
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Independent design studio
Client direction: create a unique identity with reference to remote service |
Online wine-trading website
Client direction: create a brand to emphasize the website's unique service |
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Cabinet manufacturing co.
Client direction: create a unique and recognizable corporate brand |
Residential property inspection co.
Client direction: create a simple brand inspiring trust and confidence |
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Entertainment / management co.
Client direction: hint at a diverse range of personal and professional marketing services |
Mid-high rante catering co.
Client direction: create a memorable brand which 'must incorporate an apple' |
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New-media-based music co.
Client direction: create a dynamic brand emphasizing crossover of two mainstream media formats |
 Precision screw machine products co.
Client direction: revitalize corporate identity with focus on precision, quality, and technology
(early draft, not pursued) |
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Independent jewelry manufacturer
Client direction: create a unique and quirky brand to match the quality and character of the product
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Yoga studio
Client direction: create a brand that embodies simplicity and purity |
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Airport noise study informational website
Client direction: emphazise the airport's committment to symbiosis in the community |
Independent architect
Client direction: emphasize quality and iinnovative architectural design with a solid foundation and history
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